AGMC - BMW, United Arab Emirates


AGMC is the exclusive importer for BMW, MINI, and Rolls Royce for the United Arab Emirates. To improve customer service, AGMC wanted to take advantage of an SMS (Short Messaging Service) system to let their customer service representatives communicate via text messaging to their 25,000 BMW customers.

Integrating Between New and Legacy Systems in order to install an SMS solution that provides text messaging functionality, AGMC needed to integrate it with pre-built applications that resided on the iSeries platform. They chose Seagull Software’s HostFront to provide access between .NET and their iSeries applications. HostFront accesses customer data on the legacy system and passes it to a new Web application that lets customer service advisors send text messages.

Using this solution lets AGMC reaches customer no matter where they are. AGMC representatives now automate the service process by sending customers service appointment reminders, quotes for repair estimates, and notification when a car is ready to be picked up. Customers can confirm by calling in or by texting back a confirmation code to begin work on their car.

What’s more, sales and marketing can now send customers recall notifications, new product announcements, and special promotions directly to their mobile phones. This allows AGMC a simple way to directly impact sales with merely the push of a button.