December 7, 2010

Farabi Technology Middle East, an Apple’s iPhone/iPad developer delivering an integrated marketing concept that relays values to costumers, and Emirates Motors Company (EMC), the authorized general distributor of Mercedes-Benz in Abu Dhabi and Al Ain and the flagship company of Al Fahim Group, were awarded the CIO 20 Award 2010 for the dealership’s new iPhone/iPad application to strengthen EMC’s offering for its existing and potential customers.

Based on a mutual dedication, Farabi and EMC’s focus were to deliver a much-needed application that is aligned with the winning vision of EMC towards accomplishing the utmost customer satisfaction with innovative solutions.

The EMC application is a state-of-the-art example of the winning collaboration between real time integration with back-end systems Autoline – Dealer Management System, data, and the mobility portal. Through ‘iTrack’, the first of its kind RFID integration from the iPhone application, EMC customers can check the service progress cycle of their vehicles by reading the RFID Tag Work In Progress (WIP) within the premises of EMC.

Furthermore, its ‘iCatalog’, &lrsquo;Directory’ and ‘Service Booking’ functions offer EMC customers the luxury and flexibility to check the latest cars, available pre-owned cars, showroom locations, get familiar with the sales and service agents and even request for a service appointment through simple touches on the screen.

“This alliance between Farabi and EMC will enrich our place as a Mobility Solutions Developer in the region”, says Mr. Bachar Kassar, Managing Director at Farabi Technology Middle East. “It will also leverage our offerings and empower customers to have real-time data that are beneficial when time is crucial”.

The mobility solution has transformed the way companies do their business. It is the new trend in the next decade for brand marketing, and mobile commerce, which extends real value added services to clients’ Smartphone devices.


(LtoR) Alexious Mulemba – EMC, Kishore Kumar – EMC, Ghassan Al Soori – EMC, and Bachar Kassar – Farabi Technology Middle East

Mr. Irfan Tansel, General Manager of EMC, says, “We are proud to be the first Mercedes-Benz dealership in the region to introduce this pioneering and customer-focused solution to our customers. Our key strategic objective is to drive customer satisfaction to the next level. EMC customers may now easily download the new EMC application free of charge and enhance their interactions and experience with our outlets in Abu Dhabi or Al Ain,” he stated in his closing remarks.  This application is meant for the EMC Mercedes Benz customers in the Abu Dhabi and Al Ain.

About Farabi Technology Middle East

Established in 1993 in Dubai, UAE, Farabi Technology Middle East LLC is a regional provider of products and solutions focused in the legacy Host Access and Integration domain. Its proven expertise in legacy integration and impressive record of accomplishment in high-transaction environments made Farabi a key provider to the governmental, airline, banking, and finance industries. Farabi counts in excess of 160 clients throughout the Middle East, North Africa, and South West Asia. As a step to reinforce its presence as a pioneer in offering state of the art integration and mobility solutions, Farabi Technology Middle East has joined the Developer Programs for both the Apple iPhone and the BlackBerry devices. Its experience and expertise in the Smartphone mobility applications development has allowed Farabi Technology Middle East’s talented team to build innovative, attractive, and affordable mobility applications to its valuable clients in wider platforms such as Apple iPhone/iPad, BlackBerry, and Microsoft Windows Mobile. For more information, please visit www.farabi.ae

About Emirates Motor Company

As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that Al Fahim has achieved. EMC is one of the Middle East’s leading distributors for Mercedes-Benz and owns the largest Mercedes-Benz facility in the world. EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From the beginning, dedicated customer service has played a major role in the company’s success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification. EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides qualified service with the constant availability of genuine parts. Innovative customer-oriented marketing programmers, designed to provide comprehensive support to its loyal clientele, remain EMC’s focus. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops. EMC serves a premium client segment in the region, including dignitaries, the UAE government, oil companies, and the business community. Moreover, EMC is constantly involved in community-driven activities that include social, environmental, charity, and sports efforts. Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for, namely the highest level of customer satisfaction. For more information, please visit www.emc.mercedes-benz.com